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Expert retail consulting

Learn the SECRETS of the retail industry from an EXPERT with over 20+ years of experience!

Expert retail consulting

Learn the SECRETS of the retail industry from an EXPERT with over 20+ years of experience!

FOR DESIGNERS

Designer consulting sessions leverage the "Secrets" of a retail buyer with over 20+ years of experience! Let me guide you, as I have guided hundreds of other emerging brands, to building a impactful brand and a strong product offering. And THEN let me show you how to get your product in the hands of retail buyers and customers!

LEARN HOW TO EFFECTIVELY TAKE YOUR BRAND TO MARKET

FOR BOUTIQUES

FOR DESIGNERS

A home decor boutique selling table settings and furniture

As a small business owner you wear A LOT of different hats. You CAN'T do it all...it is OK to ask for help, but if you are going to do that, ask a PROFESSIONAL with decades of experience to share with you. Hire me for just what you need: Merchandising, Buying, Marketing...I can help you in less time, and far more effectively than other "retail consultants".

HIRE A TOP RETAIL CONSULTANT

FOR CUSTOMERS

FOR DESIGNERS

FOR CUSTOMERS

A customer shopping for shoes in a boutique

Have you ever wondered if outlets are giving you the most amazing prices? Do you know when to buy sale and when to buy full price? Is 25% off a good sale? I can tell you, and I can help you navigate the world of sales, markdowns and promotions to help you be a smarter consumer! Let me share the "retail secrets" buyer's DO NOT want you to know

LEARN THE SECRETS OF RETAIL AND SAVE $$$

About Alison

Alison has gained over 20 years of fashion expertise in positions covering almost every aspect of the fashion industry from design, product development, product line management, branding, buying, styling, trend forecasting and website development. She has worked for major retailers such as Sears, Hartmarx, REI, Coldwater Creek and Zappos.com.

While at Zappos.com she established the company's trend department as well as created an Emerging Designer program that gave up and coming designers and brands a national platform to sell their products alongside prominent established designers. She is passionate about assisting fashion entrepreneurs on how to maximize their potential and set themselves up for success.

Over the years she has mentored hundreds of designers and helped them successfully launch their brand in the marketplace. She is currently the Education Director at Phoenix Fashion Week and teaches seminars and workshops on Branding, Merchandising and Wholesale.

Events, Seminars, Bootcamps...

Alison Callaway teaching a business of fashion seminar to designers

Fashion Week Seminars

I regularly speak at Fashion Week Seminars presenting topics related to running fashion brands and boutiques.

"All on the Line with Joe Zee"

I was asked to be a guest critic on Joe Zee's - Creative Director for Elle - reality TV show that focused on helping to guide struggling fashion designers and get them back on the road to success.

Alison Callaway Private Seminars on Building your retail business

Business Workshops

Throughout the year, I am asked to speak to small groups of business owners, makers, creators, designers, stylists, photographers...in these workshops I share the "secrets" of the retail industry and provide attendees with a blueprint strategy to leverage this knowledge to their benefit.

Alison Callaway teaching a fashion designer bootcamp

Emerging Designer, Business Bootcamps

One of my favorite speaking engagements is working directly with a select group of Emerging Fashion Designers and training them on how to effectively present and market themselves to retail buyers and customers.

Alison Callaway guest appearance on the Fashion Rewired podcast

Fashion Rewired Podcast with Brian Hill

I was one of the first guests asked to be on the Fashion Rewired Podcast with Brian Hill. A great resource to learn how top entrepreneurs and fashion designers "rewired" and found their success.

Arizona Fashion Design and Merchandising Technical Standards

Arizona CTE Standards Validation Committee

I was asked to join the Arizona CTE Standards Validation Committee for Fashion Design & Merchandising to determine the curriculum for Arizona School's Fashion Design & Merchandising Programs

testimonials

“Your presentations have impacted me greatly, especially with ‘Brand Impact’. I love to tell my story and everything about presenting my brand the way I do now is because of what I learned from you. It paints a picture of the brand but more importantly it allows the customer to place themselves in the image of what my brand represents. I love that and I love how customers ‘feel’ the empowerment and the ideas behind ACONAV in the garments they wear. I too now shop the brands that speak to me through their story.”

Loren Aragon – ACONAV

“Alison is the best. She is educated and genuine. It was a pleasure learning from her.”

Michael Spangenberg – State Forty Eight

Working with Alison Callaway from day one has been the kind of awesome partnership that you dream of. Alison's deep bank of knowledge and hands on experience in the 'business of fashion' is literally gold! To watch her work with emerging designers with guided patience is powerful.

Brian Hill, Executive Director - Phoenix Fashion Week

Alison does an incredible job speaking to young designers about "Brand Impact" and "Selling Big to Buyers". Her merchandising background helps to frame these important lessons to designers because she has lived to tell the tale and has see it all!"

Abbei Brown - Wayfair

“Before ‘Brand Impact’ we didn’t fully understand the significance and importance of knowing our target. But after hearing Alison speak on the subject, we were inspired to learn everything possible about our customer – from her age, profession and marital status to her favorite restaurants and vacation spots. This has been imperative to us for keeping our focus as a fashion business”

Laurie & CJ - Activ Intimates

“Your amazing seminars provided me a cheat sheet on understanding the business and how buyers think! Being a self taught designer and not understanding the business has always been my biggest weakness but your seminars were a guiding light for my brand building.”

Brandon Hartley – Prodigal Sun

The information provided by you was a game changer. I was able to envision my brand by creating a line sheet, look page and mood board that provided the insight I needed. Now I understand my brand and how I am going to present it to the world. Learning the importance of packaging and appearance also impacted my brand tremendously. I understood the value of presenting my product in the best way possible and leaving and everlasting impression on my potential clients.

Franchela Ulises- ModestU by Franchela

Alison was a shining example of a leader Buyer and also a true partner. Brands love working with her because she's honest and upfront while still personable. When she stood for a brand, she exuded passion and drive wanting to build and make that brand work. It was amazing getting to witness her passion for trend and fashion evolve into leading the trend team at Zappos!

Jarett Antoque - Amazon.com

I had the pleasure of meeting Alison in 2011 when she was a buyer at Zappos.com and became a customer of Phoenix Fashion Week - I was immediately intrigued by her work with emerging designers. When Alison joined the Phoenix Fashion Week team in 2014 she immediately hit the ground running providing mentor-ship to designers participating in our Emerging Designer Bootcamp and teaching seminars on the business of fashion. Her passion and tremendous experience made Alison quickly an integral part of our team and her focus on creating strong fashion brands, merchandising effectively, retail pricing and selling wholesale/retail now builds the core structure of our Emerging Designer LIVE and DIGITAL Bootcamp. Alison is highly respected in the fashion industry and amongst our team members and I am privileged to work with her.

Hermann Plank - Advisor Phoenix Fashion Week

Expert retail consulting

Expert retail consulting

LOOKING TO LEVERAGE THE SECRETS OF THE RETAIL INDUSTRY?

FOR DESIGNERS

FOR DESIGNERS

FOR DESIGNERS

FOR BOUTIQUES

FOR DESIGNERS

FOR DESIGNERS

FOR CUSTOMERS

FOR DESIGNERS

FOR CUSTOMERS

About Alison

Events, Seminars, Bootcamps...

Fashion Week Seminars

"All on the Line with Joe Zee"

Business Workshops

Emerging Designer, Business Bootcamps

Fashion Rewired Podcast with Brian Hill

Arizona CTE Standards Validation Committee

Retailers I have worked with

testimonials

Expert retail consulting

Expert retail consulting

LOOKING TO LEVERAGE THE SECRETS OF THE RETAIL INDUSTRY?

FOR DESIGNERS

FOR DESIGNERS

FOR DESIGNERS

FOR BOUTIQUES

FOR DESIGNERS

FOR DESIGNERS

FOR CUSTOMERS

FOR DESIGNERS

FOR CUSTOMERS

About Alison

Events, Seminars, Bootcamps...

Fashion Week Seminars

"All on the Line with Joe Zee"

Business Workshops

Emerging Designer, Business Bootcamps

Fashion Rewired Podcast with Brian Hill

Arizona CTE Standards Validation Committee

Retailers I have worked with

testimonials

Connect With Alison