Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
As a small business owner, you wear a LOT of hats. You get pulled in a LOT of different directions. You pour your heart and soul into everything that you do, you love your business, it is your dream and your passion. All you want in this world is to have it be successful!
But you can't do this alone! You need help. You need the expertise of a seasoned marketing consultant.
There is no way that you can be an expert about everything about your business, and that is OK. You just need a retail consulting expert to help you with the areas that you can't do yourself. You don't need to hire someone full time. Just hire an experienced consultant to come in review your business needs, create a strategy and build you an execution plan that will help you to go to the next level.
I am here to support you and your business and to give you the tools that you need to succeed in a competitive marketplace. Just let me know how I can help!
Opportunity Analysis: Review specified areas of low performance and identify opportunities for growth and expansion.
Competitive Analysis: Review current performance, strategy, branding, promotions and pricing of key competitors and offer recommendations on how to successfully position against them.
Brand Positioning: Assist in either building a brand position in the marketplace or re-branding an existing business.
Brand Message/Story/Purpose: Establish a strong brand "story" and message to share and market to consumers that gives you competitive advantage.
Buying Strategy: Evaluation of current vendor, category and product structure; inventory turn and performance and review of current vendor/supplier contracts.
New Supplier Sourcing: Evaluation and identification of voids in assortment and recommendations for new vendors and suppliers to fill in voids and provide better pricing/service/product.
Trade Show Strategy: Identifying shows and markets that feature the brands and vendors that align most closely with business needs. Set up appointments with new and existing vendors as well as create detailed schedules that maximize the time in market.
Merchandising Strategy: Evaluation of overall depth breadth of assortment as well as merchandise presentation. Identification of areas of opportunity, assortment voids and category adjustments based on sales.
Assortment Analysis: Review the existing assortment and how it is performing. Offer recommendations and a strategy to improve sales performance through adjustments to the product mix, pricing and presentation.
Maximizing the off season: Identify opportunities to drive sales during the "off season" or slower traffic times of the year.
OTB and Inventory Management: Managing performance of current inventory, identifying slow tuning products/categories and developing strategies to sell through the slow performers and open up dollars for more productive inventory.
Website Building: Planning, Designing and Building a basic content website or online store.
Copywriting and content management: Provide copywriting and content for websites and blogs.
Website Navigation and hierarchy: Evaluate and provide recommendations on adjustments to site navigation and product category hierarchy.
Product descriptions: Creation and management of SEO rich product descriptions that tell compelling stories about the product being sold.
Site and product imagery: Provide recommendations on developing an image strategy that supports the branding of the business.
Customer Service Coaching: Identify areas of opportunity in improving the services offered to customers. Coach managers and staff on strategies to to create "WOW" moments out of everyday interactions.